 International Sources is proud to introduce a new brand symbol for our Kitchen and Houseware lines – Haute Cuisine - a symbol designed to help reconstruct the IS product line so that it better meets the needs of the current market place.
From August 1, 2006, International Sources will employ the new symbol as a corporate logomark. To promote the Haute Cuisine brand as widely as possible, the symbol will be used for product packaging and communication tools, such as advertisements and websites, private label packaging and POP support material.
The new symbol will be used at every opportunity to improve International Sources' brand value, and to promote the corporate values of International Sources and the companies we work with.
The new brand symbol marks the beginning of a new commitment to service standards, company image and our ability to adapt to the demands of an increasingly informed and style conscious consumer.
The new image reflects a sense of balance between the functionality of individual gadgets and the design style Canadian consumers are looking for in their homes. It also maintains a higher level of design flexibility, allowing the Haute Cuisine packaging to be custom-tailored to each customer’s existing brand concept and colour pallet. Enhancing our customer’s branding efforts is just one more way International Sources is working to provide solutions and help our customers become more profitable. |
